What is a Sign?

Signs are any kind of visual graphic display created to convey information, advertisement or messages to the mass public or to a specific targeted audience.
They use text, graphic symbols and images to communicate, spread the idea behind them and influence people to make decisions and take action based on the information provided.

Signage is used for multiple applications, such as to inform, provide directions, identify certain locations or provide safety, regulatory or any other legal instructions.
Due to their strong continuous exposure, signs offer many benefits and advantages – especially for marketing or any kind of advocacy.
It’s a proven way to call attention to a local business, project powerful and impactful messages, increase public awareness and advertise products and services.

What is a Banner?

Banners are strong, impressive, versatile and flexible printed sheets designed to be hung from several points.
They can be manufactured on a range of materials like vinyl (plastic / PVC), canvas, cloth / fabric, nylon or mesh – depending on their specific function and individual longevity requirements.

It’s a high-impact, cost-effective, visually stimulating medium that offers a practical way to advertise and convey messages in business environments, sporting games, events, festivals, trade-shows, schools and more.

Some of the materials from which banners are made are durable and water-resistant, so they’re often used indoors and outdoors alike and can withstand even rough weather conditions, including rain, wind and sun.

Common Sign Types

Online sign retailers offer a broad selection of sign solutions for any purpose and budget.
Here is a short summery of the most popular product types:

Lawn & Yard Signs
An effective portable tool for quick outdoor placement – especially in high-traffic areas, which can easily grab the immediate attention of passing pedestrians and drivers.
Commonly used for real estate ‘for sale’ ads, political campaigns, wedding reception directions, garage sales, construction site information, home businesses, service providers and professionals.

Sandwich Boards
A-Frame signs are typically used to attract sidewalk foot traffic for local retail businesses.
Messages on these two panel fold-out signs can be printed on both sides in order to maximize visibility in both directions.
They can display fixed or changeable messaging and since they’re portable and lightweight, they are easy to set-up and store.

Popular uses include restaurant advertising, store promotion, parking lot directional and wayfinding messages, professional services, special discount offers and limited-time promotions.

Electric Signs
Neon, LED and other forms of illuminated signs use the power of electricity to make a dramatic impact, grab more attention and stand out.
Such bright, vibrant and colorful signs help increase business visibility and attract more customers, day and night.

Magnetic Signs
A great form of non-permanent (removable) mobile advertising for cars, trucks and vans that helps spreading the word, get more noticed, develop a strong business identity and build a positive and solid reputation.

It can turn almost any vehicle into a mobile billboard, while being on the road or parking.
Additionally, a well displayed magnet sign reflects professionalism, credibility and boosts consumer trust.

Signage Uses

Signs are an effective way to advertise, market and communicate various messages to the masses or to specific audiences.
Here are a few common everyday uses:

Parking
A great way to organize and maintain order in parking lots and private spaces.
It’s an essential tool in enforcing policies, reducing driver confusion and conveying clear guidelines, restrictions, rules and regulation.
Common parking related notices include texts like “No Parking”, “Reserved Parking”, “Handicap Parking”, directional arrows etc.

Real Estate
Eye-catching on-premise signage helps stand out in an ocean of competing properties and engage potential home or commercial real estate buyers.
Even in the digital age, “For Sale”, “For Rent / Lease”, “Open House”, foreclosure and realtor advertorial signs are basic and effective tools that this industry can’t live without.

Property
Protect your property or facility and its surroundings, enforce rules and alert tenants, visitors and staff to security or potential risk concerns.
Property notices include messages such as “Private Property – No Trespassing”, “Restricted Area – Authorized Personnel Only”, “No Vehicles Beyond This Point”, “Do Not Block”, “Private Road” and other security notices.

Politics
Even though more and more political campaign Dollars are targeting potential voters online, the traditional forms of media are still crucial to win local, state or national elections.
Interior and exterior political signs provide massive exposure, improved name recognition, a great ROI and are a fundamental part of any campaign or during elections.

They offer the ability to spread the word about a candidate or party platform, ideas, positions and views and show support for a particular politician or an important cause, either on a home’s front lawn, on a vehicle or in political rallies.

Safety
A practical way to keep everyone safe, avoid unnecessary accidents or injuries, make people aware of safety guidelines and warn them about potential dangers.
Messages like “Danger – Do Not Enter”, “Warning – Hot Surface”, Caution – Do Not Touch”, “Restricted Area – High Voltage” and many others are common safety sign texts.

Traffic
Ordinary road and traffic signs like “Stop”, “Do Not Enter”, Right / Left Curve”, “Watch For Pedestrians”, “Speed Limit” and many others instruct drivers what to do and what not do and help making the roads and sidewalks a safer place for everyone.

Paying for Custom Signs with PayPal

Many popular sign manufacturers and banner printers in the market accept a variety of payment methods, including PayPal.

Before Choosing: Features to Consider

In order to make sure that you receive optimal benefit from using this type of service, it is crucial to conduct proper research and verify that certain features that you need are actually being offered by the providers that you consider.
Doing so will help you decide which company is the best fit for your individual needs.

Such features may include:

• Payment via PayPal
• No setup charges
• Stock generic signs
• Custom signs
• Online design tool
• In-house designers
• Customizable templates
• Multiple material options
• No minimum order